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KOLlage®

- Key Opinion Leader Mapping and Validation             NEW - Click Here for PCT Mapping

The Bedgebury methodology is centred around using robust, proven techniques to assist client companies in the understanding their current situation and then planning how future objectives can best be met.

Amongst the aspects we evaluate during the process are:-

  • Point in time definition of where a client is with their KOL / customer relationships
  • Future scoping the desired outcomes
  • Assist client companies in the development of advocacy scales
  • Assist client companies in the development of influence maps and opinion matrixes
  • Provide KOLlage®, an innovative web-based software package which allows the client company to manage advocacy and visualise this via dynamically generated mapping
    • The mapping enables easy visualisation and geographical representation of customer data
    • Client companies can specify what they’d like displayed on maps and can dynamically switch between multiple options to further enhance this business tool

Screenshot of Mapping Capability

We have several systems currently in use and are always happy to provide costed proposals to prospective clients. Amongst our client group are European Corporate Marketing groups, UK top 10 pharmaceutical companies, mid-sized and smaller companies as well as diagnostics and medical devices companies.

Our software is intuitive, flexible and easy to use and we anticipate that the recent launch of our dynamic mapping capability will enable us to gain further ground as this is largely an unmet need and will place those clients who choose to use it at a distinct competitive advantage.

For more information please contact us.